ASPALL: PIP & WILD CAMPAIGN

Campaign photography for Aspall's Pip & Wild, documenting the unplanned moments when friends gather and time slows down.

Shot across three London scenarios using an analogue aesthetic - park picnics in dappled winter light transformed into summer warmth, afterwork gatherings in lived-in interiors catching late afternoon glow, and rooftop sessions where golden hour stretches into dusk. Each location shows the cider fitting naturally into spontaneous connection rather than staged celebration.

Working primarily on medium format film with Portra stock, the work prioritises genuine friendship groups and real chemistry over performative moments. Warm, muted tones. Tactile grain. The product present but never dominating - just part of the ritual when mates decide to make the most of the day.

Documentary approach meeting carefully composed frames, positioning Pip & Wild as the drink that transforms ordinary moments into memorable ones.

Production credit:

Client
Aspall Bence, Emily & Liam

Creative
Chris & Dot.

Photo team
Francis Augusto - Photographer
Ben Turner (@ben_turner_photo)- Gaffer
Jo Burrows (@jo_burrows_) - Digital Operator
Cleo Lim (@cleo_lim) - 2nd Assistant
Mary Kalecinska (@mary___kale) - 3rd Assistant

Art Dept
Oliver Blackburn (@oliverblackburn) - Lead Set & Drink Stylist
Helen Diamond (@hg_diamond) - 2nd Assistant
Robbie White - Set & Drink Stylist
Olivia - MUA Artist

Production Team
Dorothy Graham (@dotgraham - Production Lead
Ginny (@_ginnyjoywilson) - Account Director
Julia - Production Assistant
Shaye - Video Shoot Producer
Hannah - 2nd AD / Wardrobe
Claudia Orriols Sala - 2nd Assistant
Bolia (@bolia_bamolende) - Runner

Talent
Stefan & Geo
Ellie
Eliiza - @basemodelsuk
Sarah Maeva (@sarahmaeva.c) - @basemodelsuk
Elif (@elifyilmazturk) - @basemodelsuk
Lewis (@lewis_herring) - @basemodelsuk